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While attempting to not sound like an “oldie” in publishing, it’s amazing what today’s technology and social media has accomplished. Especially when book blog tours are becoming a normal part of new book promotion.
There are many benefits to going this route. Such as the chance to reach out to even more readers, and the people who are possibly buying books for larger entities (i.e. bookstores, book clubs, etc) This is also an opportunity for the writer to work with directly a blogger(s), without necessarily needing to travel to multiple cities. Book bloggers know what they’re doing, especially when reading multiple books (and reviewing them) in a short time period. Most importantly, a book blog tour can be accomplished from the comfort of home. Isn’t that appealing?
How does one start the process? There are multiple resources available online that discuss the ways to do a Book Blog Tour, so take the time do the research! Just like any other type of book marketing, it’s all about networking and doing this type of promotion as a team.
Enjoy the links below, as you’ll see various perspectives on the best way to start your blog book tour. And as usual, please let me know what you think. Have I missed any other resources? What was your experience like? Let’s start a discussion, I’d love to hear what you have to say.
Virtual Book Tours: How To Set Up And Run A Successful Book Tour by Gary Smailes (via @BubbleCow)
How to Organize a Virtual Book Tour (Vol. 1) by Carol Denbow
How to Host a Blog Book Tour (Part 1) by Michelle Thompson
Yahoo! Book Blog Tours group
2011 Book Blogger Convention (in conjunction with the BEA)
One of my favorite things to do every December and early January is restocking my resource guides for the agency. Not only is it a good idea to have the print versions of these books on-hand, it’s essential that such guides continue to be available for any aspiring authors.
I’ve mentioned many times of the need to do the necessary “homework” before querying agents and editors. By consulting the newest print guides AND the online guides (i.e. Publishers Marketplace), you’ll save time, money and hopefully frustration by reading and following the agent/publisher submission standards in these directories.
So enjoy! Trust me, you’ll be happy of the investment. ![]()
1. Jeff Herman’s Guide to Book Publishers, Editors and Literary Agents – 2011 - This is one of my favorite resources, and one that I believe everyone should at least purchase before querying agents and editors.
2. Get Known Before the Book Deal by Christina Katz – This is required reading as far as I’m concerned.
3. 2011 Writer’s Market - Another good directory to consult before querying agents.
4. Children’s Writers and Illustrator’s Market 2011 – A great companion to the other directories, especially due to the children’s publishing-related information that’s provided.
Recently I attended a book launch by a local author. For once, it wasn’t my own doing, it was an invite from a friend, which I always appreciate.
Looking back upon many years on the frontlines (in the bookstores), and attending my own fair share of book events over the years, I’ve come to appreciate the “good” book launches. Most of us can agree, not every book event is perfect – this makes me sad, especially already knowing the time and energy it takes for a new book to get published.
I won’t go into all of the details about this recent book event — all I will say is that it was one of the more painful ones I’ve attended. Between the author’s long-winded presentation, the lack of audience engagement, and the four people I saw falling asleep in the crowd, I found myself looking back on the elements of successful book launches. These included:
1. Less is more, a concept worth implementing. The goal of a book event is for people to BUY the book. Reciting every little detail within the book (from front to end) can result in glossy-eyed, sleepy attendees. Attendees who are either so overwhelmed with “TMI” (too much information), or attendees who don’t buy the book due to the book event putting them to sleep.
Instead, use the “carrot” concept. Get potential readers excited about the book by explaining why it was written, what it’s about, and reading writing samples aloud. As experienced at this recent book event, EVERY single detail of the book was overly explained over a period of 1.5 hours, to the point it seemed like an academic lecture . If #s are proof in the pudding, I observed only 2 books getting purchased afterwards.
2. Interact with your reading audience. Do you have visuals for your book? Then bring them! Is there going to be a Q &A session? If not, consider it. How good is the lighting? Will there be coffee and/or snacks available? Will there be a chance for books to be signed afterwards? Do you have your speaking portion perfectly timed (within a reasonable window), so that the rest of your time is spent interacting with the attendees?
Referring back to the bad book event: there was dark lighting (due to an overhead projector that was used AFTER the 1.5 hours the author spoke), no coffee (which may have helped some folks to stay awake), no Q&A session (due to the long-winded lecture), and hardly any time for the author to talk one-on-one with the people who did stay at his book launch. Having witnessed similar situations over the years, the best thing I can say is “don’t do it.” In order to sell a book, readers need to be engaged. Engaging them at the book event can be a successful tool for increasing sales #s.
There’s more I can say, but in the interest of keeping this process simple, we’ll stop here. As usual, definitely comment if you have anything to add!
I loved these books when they first came out, giving the library card good usage in checking out these books on a regular basis. Hence, CYOA will always be etched into my memory in a positive light. From attempting to “mark” the pages, in hopes of hitting all of them at some point; to sometimes getting a hand cramp from attempting to save several different pathes with one hand, while still moving forward with the newest adventure chosen-it was a wonderful childhood reading experience. My personal copies of CYOA were read over and over, as it was hard to tire of their many story lines. Finally, some CYOAs were traded with friends who had different versions (just to shake it up a little bit); all of our copies possessing curled up corners, pages with folded corners, and our names written in big letters on the inside covers.
So imagine my excitement upon learning CYOA is now on Kindle! It’s about time! And a great idea!
This is perfect timing after Pretty Little Mistakes by Heather McElhatton came out in 2007. After the fantastic adventures provided within this grown-up novel similar to CYOA, many folks (including myself) hoped that the original concept would have its own revival.
It looks like this happened; my non-Kindle owning self is thinking it’s maybe time to change this situation.




